Crown Royal’s Purple Bag Project is all about giving back. Partnering with Packages From Home, Crown Royal turns their iconic purple bags into care packages for American military heroes. Since 2010, over 1 million bags have been delivered to soldiers and veterans.

With a goal of 2 million bags by 2030, the project continues to spread generosity at major events, from NFL stadiums to the CMA Awards.

Thanks for supporting the Purple Bag Project! To show our appreciation, we’re giving away 1,000 bottles of Crown Royal BLACKBERRY. Don’t miss out—complete the quick 30-second survey below and claim your free bottle today. Cheers!